Who you know matters!

September 30, 2013

 

Who do you know?

Everybody knows somebody. I know you know that, but did you realize how much untapped power that is? Many of you are sitting at home looking over your bills, and scratching your head wondering how you are going to pay them. You probably know someone that is going to do a remodeling job, painting, or getting a new hardwood floor installed and you have no idea what that bit of information is worth.

The home improvement industry is a multi billion dollar industry and most of the business is done by word of mouth. There is no greater complement to a contractor than that his own customers refer new clients to him. Think of all the large companies that comb the web to get people to tell them about their home improvement projects, and then sell the leads for a fortune. Guess what? Those leads are worth money and you could probably get a nice referral fee for telling your favorite contractor about it.

People helping other people is what this country is all about. Advertising is expensive and highly overrated. In advertising there are no guarantees for any successful turnout, and it is like throwing spaghetti against a wall and hoping it sticks. Referrals on the other hand are almost always a sure way of getting new business.

Keep your eyes and ears open and you will be surprised at the opportunities you have been missing for years.

Advice from Ringelberg Construction